These are some of the initial poster ideas for my essay, working within the brief given to us. I have taken a formal, monotone and quite minimalist approach to these designs. My idea in these was to reflect an act or position of looking, whether that be through the physical distortion of the text, or the illustrations of views within a gallery space.
I wanted the poster to have aspects of relational art itself when stuck to a wall. The main body of the text is at a different line of perspective to the actual piece of paper, inviting the viewer to move around the poster to read it. The design of these posters also comment on the conditions within an ideal gallery space; its even distribution of lighting, the elimination of distractions, focus on artwork and formality of fonts and text.
I am also considering working on a 3D poster, incorporating the L Beams and text into a more sculptural wall composition.
-Also realised that the title Conditions of Display was already used for an exhibition in 2007.
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